The network for creative professionals in Devon
Build credibility then communicate it
In a crowded business world where business is scrapping for attention, it’s easy to succumb to the lust to capture customers no matter what in a hyper competitive marketplace. It takes time to build a reputation but it needs to be on your mind right from go. Customers only have a desire to discover the truth and place reputation ahead of the features and benefits of your products and services.
Credibility fosters trust so how relevant is your credibility beyond your core product offering? Positioning yourself in your industry sector as an innovator or specialist allows you to influence and comment on trends and issues as well as showing there is a ‘real person’ behind the gloss of your marketing materials. In addition try these ideas:
1. Utilise customers – those that will publicly swear by you.
2. Engage in appropriate, high profile media relations.
3. Write an publish articles.
4. Conduct ground breaking seminars.
5. Achieve recognition through gaining awards.
On top of this, the best way to build a credible brand fast is to be associated with a trusted third party influencer. ‘Piggy back’ their reputation, develop a great joint business/project experience with them and use that to boast about and boost each other’s credibility.
Credibility fosters trust so how relevant is your credibility beyond your core product offering? Positioning yourself in your industry sector as an innovator or specialist allows you to influence and comment on trends and issues as well as showing there is a ‘real person’ behind the gloss of your marketing materials. In addition try these ideas:
1. Utilise customers – those that will publicly swear by you.
2. Engage in appropriate, high profile media relations.
3. Write an publish articles.
4. Conduct ground breaking seminars.
5. Achieve recognition through gaining awards.
On top of this, the best way to build a credible brand fast is to be associated with a trusted third party influencer. ‘Piggy back’ their reputation, develop a great joint business/project experience with them and use that to boast about and boost each other’s credibility.
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